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AEO Conference 2024

The annual AEO Conference brings together key players within the events industry and offers networking, insight and motivation. With an outstanding speaker line-up delivering inspirational, dynamic and thought-provoking content, the AEO Conference is a fantastic platform from which to debate, learn and share ideas that can help shape your organisation and the industry.


The event attracts around 250 senior industry professionals from the UK and abroad, from organisers to venues and suppliers, creating an unmissable opportunity to network in a relaxed environment.

The conference is geared towards senior event professionals: managing directors, portfolio directors, SME directors, group MDs, heads of departments.
Please note, the content is subject to change.

05 Sep 2024
  1. AEO Run Club
    After the success of the #AEORunClub in 2023, it is back for 2024!
    Join us as we do a leisurely run around Manchester to set us up for the day ahead.

    Please note, participation is completely optional and walking is permitted!
  2. Yoga

    If running isn't your thing, or you want to end your run with some yoga, join us at Manchester Central to stretch our bodies before we stretch our minds.

  3. Registration & refreshments
  4. Chair's welcome
    The AEO Conference chair will welcome the audience and give a rundown of what's in store for the day. 
  5. Welcome from Manchester Central
  6. Harnessing the future

    Join us at the AEO Conference for an inspiring keynote with Dr. Anne-Marie Imafidon MBE, a leading voice in technology and STEM. In this session, Anne-Marie will share her personal journey, challenges, and triumphs, providing invaluable insights in the following areas:

    • Overcoming barriers: Strategies to navigate and dismantle obstacles in tech and business.
    • Innovation: How to drive forward-thinking solutions in the events industry.
    • Empowering the workforce: Practical steps to inspire and support the next generation of leaders in events.
  7. International opportunities for UK organisers

    Join us for an insightful discussion as CEOs share their experiences, challenges, and triumphs in venturing into global markets. Gain invaluable insights into launching and scaling abroad, covering market entry strategies, cultural nuances, and international regulations.

  8. Lunch
  9. Future-proofing your workforce

    Dive into the heart of company culture with Sonia's keynote, where we’ll explore the essential components of a thriving work environment. Discover strategies for maximising team performance, nurturing talent, and championing diversity, as we learn how to harness the unique strengths of Gen Z.

  10. How to enhance your events using technology

    In this session, we look at the transformative power of technology in event management. From harnessing data insights to implementing AI-driven solutions, we explore how these innovations can revolutionise event experiences.

  11. Refreshments and networking
  12. Hit & miss: Turning event failures into lessons

    Join us for this fun and candid discussion where some of our most respected industry players, enlighten us on some of their biggest failures and successes.

    They'll shift the focus from dwelling on failures to actively learning from them. Attendees will gain valuable insights into refining their event strategies and building resilience in the face of setbacks.

  13. Visionary leadership: A fireside chat

    Join us for an inspiring fireside chat as we explore the visionary leadership of Tony Robinson. With over three decades of experience in media, publishing, and event organising, Tony will share insights on retention, creativity, and growth. Discover how Tony promotes a culture of loyalty and innovation, driving long-term retention and collective success while making a meaningful impact.

  14. Conclusion
    The AEO Conference chair will summarise the day's key takeaways. 
  15. Drinks reception
  16. Evening dinner


  • We come to the AEO Conference for the people, they allow us to connect easily. It gives us a great opportunity to connect to all of these people here and it's a great opportunity to speak to everybody. It's not too big, not too small the whole market is here.
    Mathys Taekema
    International Business Development Manager, RAI Amsterdam
  • The AEO Conference is an important forum because it brings together change makers in the event industry, I'm also looking forward to networking with some great people as well.
    Raphael Sofoluke
    Founder & CEO, UK Black Business Show
  • The AEO Conference has always been a really important forum, it talks about some of the kind of key topics and trends and certainly as I've sort of developed throughout my career it's always topics around mergers and acquisitions or where the industry is going or the pivot to digital it's always given us really good talking points and things to think about.
    Duncan Reid
    CEO & Co-Founder, Reset Connect


Event Sponsors

Event Partners & 360 Partners: