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AEO Conference 2024

Sharon Roessen

Sharon Roessen

COO | Strategic Leader | Technology Innovator, Terrapinn

With a rich history spanning over three decades in the events industry, I have dedicated my entire career to driving excellence and innovation at Terrapinn. As the Chief Operating Officer, I bring extensive expertise in B2B marketing and technology innovation to the forefront, orchestrating strategies that propel our global operations to new heights.

Having served as Managing Director of Terrapinn's Asian business for 8 years, based in Singapore, I spearheaded the successful launch and expansion of over 20 large-scale exhibitions and conferences. This tenure not only solidified my reputation as a dynamic leader but also deepened my understanding of diverse markets and cultures, fueling my passion for global business growth.

At my core, I am a passionate B2B marketer with a keen eye for technological advancement. As COO, I drive Terrapinn's global tech strategy, crafting a robust tech stack that empowers our workforce, drives revenue generation, and enhances value for our customers. I thrive on the intersection of marketing strategy and cutting-edge technology, constantly seeking innovative solutions to drive organizational success.

  • Orchestrated the launch and growth of 20+ annual exhibitions and conferences across Asia.
  • Developed a highly productive tech stack, driving operational efficiency and revenue growth.
  • Led strategic initiatives that enhanced Terrapinn's global presence and market impact.


  • We come to the AEO Conference for the people, they allow us to connect easily. It gives us a great opportunity to connect to all of these people here and it's a great opportunity to speak to everybody. It's not too big, not too small the whole market is here.
    Mathys Taekema
    International Business Development Manager, RAI Amsterdam
  • The AEO Conference is an important forum because it brings together change makers in the event industry, I'm also looking forward to networking with some great people as well.
    Raphael Sofoluke
    Founder & CEO, UK Black Business Show
  • The AEO Conference has always been a really important forum, it talks about some of the kind of key topics and trends and certainly as I've sort of developed throughout my career it's always topics around mergers and acquisitions or where the industry is going or the pivot to digital it's always given us really good talking points and things to think about.
    Duncan Reid
    CEO & Co-Founder, Reset Connect


Event Sponsors

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