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The AEO Conference chair will welcome the audience and give a rundown of what's in store for the day.
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A sharp, strategic recap of the day’s key messages-and where we go from here.
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From Singapore to San Francisco, this session brings together global voices to discuss the state of international growth, resilience strategies, and what it really takes to deliver high-performance events across markets.
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The traditional trade show is evolving. This session explores how organisers are creating richer, more immersive, community-first experiences-with festivalisation, fringe formats, and content-driven strategy leading the way.
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Phil Soar in conversation with Mel Smith on her career shift from retail into events. A candid look at cross-sector leadership, building trust quickly, and how investment backing is enabling big thinking.
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As customer expectations shift and attention spans shrink, the days of one-size-fits-all events are numbered. In this energising session, Piers Linney explores how AI, data and digital tools are transforming event strategy - helping organisers design experiences that speak to smaller, more specific audiences.
From behavioural insight to intelligent automation, discover why this multi-dimensional future could be the key to more meaningful, profitable events - and how embracing these technologies might just be your next big leap. -
A chance to pause, recharge and reconnect with fellow attendees.
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Refreshments and informal conversation.
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Peter Jones opens up to Ruth Carter about what it really takes to grow a business-and change its culture in the process. From hands-on leadership to letting go, this intimate conversation will resonate with anyone navigating scale and legacy in tandem.
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A panel of commercial thinkers explore the mechanics of revenue growth in the modern era. From hosted buyer models to media monetisation and new sales structures, this session dives into what’s working-and what’s next.
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We will also be hosting a complimentary yoga class at 7:00 - 7:55am – please make your way to Charter room 4. All levels welcome!
Yoga disclaimer: A health and safety disclaimer will be provided on the morning, and will need to be signed ahead of participation.
Mats: Please note, mats are limited and will be provided on a first-come, first-served basis. Otherwise, we encourage attendees to bring their own to join in the fun.
Please note, this is an optional session.
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Unlocking better planning, smarter data and confident teams
AI is no longer a future trend. It’s here, reshaping how event businesses plan, decide, and grow. This session is designed for senior leaders who want to go beyond experimentation and use AI in ways that truly drive performance. We’ll explore how AI can strengthen your business planning, unlock value from your data, and enhance the way your teams work—without losing the human touch.
You’ll leave with practical tools, live examples, and a clear sense of how to apply AI to the areas that matter most—alongside the principles that ensure its use remains responsible, consistent, and aligned with your brand.