Felicia Asiedu is the European Marketing Director for Event Marketing and Management Solutions at Cvent, where she leads the strategic vision for a high-performing team, driving growth across the region. With two decades of experience in sales and marketing within fast-paced technology environments, Felicia brings a unique blend of creativity, commercial insight, and leadership to her role.

A CIM-qualified marketing expert, Felicia oversees everything from brand strategy and digital innovation to demand generation and event execution; shaping how Cvent connects with its audiences across Europe. She is the driving force behind Cvent CONNECT Europe, the company’s flagship annual event, as well as a portfolio of over 70 events each year that influence key stakeholders across the meetings and events industry.

Felicia’s roots in content and campaign management have evolved into a broader focus on expansion strategy, experiential marketing, and customer journey optimisation. A regular speaker at conferences, exhibitions, and roundtables, she inspires audiences with thought-provoking insights on marketing, event technology, personal growth, and DE&I.

She also champions industry progress as a Diversity Ambassador for FastForward15 and as a member of Cvent’s global Diversity and Inclusion Council. Felicia is passionate about pushing the boundaries of marketing technology to spark creativity, enhance agility, and deliver personalised experiences—while minimising waste and maximising impact.