Fearless selling: How great sales teams are winning today
03 Sept 2026
Sales has always been the engine of the events industry. But in just a few years we've moved from spreadsheets and cold calls to AI, predictive analytics and hyper-personalisation. Has technology fundamentally changed what makes a great salesperson - or are the fundamentals exactly the same? Today we'll explore what it takes to build fearless sales teams that don't just survive change but use it to win.


.png/fit-in/1280x9999/filters:no_upscale())
)
)
)
)
)
)
)
)
)
)
)
)
)
)
.png/fit-in/1280x9999/filters:no_upscale())
)
)
)
)
)
)
)
)
)
)
)
.png/fit-in/1280x9999/filters:no_upscale())
)
)
)
)
)
)
)