Dare to stay ahead: 73 years of Cannes Lions
Cannes Lions has spent 73 years deciding what to protect and what to let go.
What began as an awards show for ad agencies now pulls together creativity, brands, media, technology and culture - with an influence that spreads well beyond the Palais and across the whole of Cannes.
Getting there meant some uncomfortable decisions. In 2018, with major holding companies pulling back and the industry questioning the festival's value, Cannes cut three days from its programme and culled award categories. How much do you protect the core event? When do you embrace the fringe growing up around it? And how do you keep creating value as your market shifts beneath you?
The real question for any organiser: how do you make people feel they have to be there?
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