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AEO Conference 2026

AEO Conference 2026

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The next generation: Rethinking what it takes to win

03 Sept 2026

The events industry knows how to deliver under pressure. But are some of the behaviours we celebrate actually helping us perform at our best?

Following her keynote, Dr Pippa Grange turns the conversation over to some of the industry’s next generation of leaders. Together, they’ll examine the realities of performing in a world fuelled by big ambitions and high-stakes moments.

Does constantly operating at full throttle really bring out our best? Can leaders admit when they don’t have all the answers? And as the next generation takes on greater influence, what might they choose to do differently?

A chance to question some of the unwritten rules of working in events and consider what it will take to keep winning, long after the adrenaline wears off.

Chairperson
Alison Willis, CEO - Easyfairs - UK & Global
Speakers
David Maguire, Group Event Director & Head of Sales - Diversified UK & Europe
Maggie Law, Marketing Director - Nineteen Group
Pippa Grange, Consultant Psychologist & Culture Coach
Sophie Thesiger, Sustainability Manager - dmg events

Testimonials

  • The AEO Conference is an important forum because it brings together change makers in the event industry, I'm also looking forward to networking with some great people as well.
    Raphael Sofoluke
    Founder & CEO, UK Black Business Show
  • The AEO Conference has always been a really important forum, it talks about some of the kind of key topics and trends and certainly as I've sort of developed throughout my career it's always topics around mergers and acquisitions or where the industry is going or the pivot to digital it's always given us really good talking points and things to think about.
    Duncan Reid
    CEO & Co-Founder, Reset Connect
  • The conference was a fantastic experience, truly living up to its theme 'Motivate. Innovate. Create.' The speakers were highly engaging and entertaining, offering invaluable insights into key industry topics. Well done, Team AEO!
    Ian Kidson
    Harrogate Convention Centre

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