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AEO Conference 2026

AEO Conference 2026

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AI ROI: Show me the return

03 Sept 2026

You've bought the licences. Your team is using them. So why can't you point to what changed?

Three organisers open the books. What happened when AI made the sales calls. What it costs in engineering time to get one use case working properly. Why one operator started hiring AI-native graduates and teaching them the industry, rather than the other way round. And what all this looks like running across ninety shows.

You'll leave with:

  • Real conversion numbers from AI outreach, including the parts that flopped
  • A way to build value one use case at a time, with the effort properly costed
  • The conditions checklist: what has to be true in your business before any of this works
  • A clear view on whether AI is buying you time, value, or neither
Speakers
Amin Mrini, Group Chief Commercial AI Officer - Informa
Andrew Whyatt-Sames, Co-Founder & AI Integration Consultant - uptakeAI
Sharon Roessen, Chief Operating Officer - Terrapinn
Fergal Kilroy, Group Content Manager - CloserStill Media
Sponsored by: UptakeAI

Testimonials

  • The AEO Conference is an important forum because it brings together change makers in the event industry, I'm also looking forward to networking with some great people as well.
    Raphael Sofoluke
    Founder & CEO, UK Black Business Show
  • The AEO Conference has always been a really important forum, it talks about some of the kind of key topics and trends and certainly as I've sort of developed throughout my career it's always topics around mergers and acquisitions or where the industry is going or the pivot to digital it's always given us really good talking points and things to think about.
    Duncan Reid
    CEO & Co-Founder, Reset Connect
  • The conference was a fantastic experience, truly living up to its theme 'Motivate. Innovate. Create.' The speakers were highly engaging and entertaining, offering invaluable insights into key industry topics. Well done, Team AEO!
    Ian Kidson
    Harrogate Convention Centre

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Event Sponsors

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